8 APRIL 2013: In partnership with the University of Queensland, Queensland University of Technology and Griffith University, peak body ECCQ has developed a media toolkit for culturally and linguistically diverse (CALD) communities to engage with the media and be positive spokespeople for their communities.

This has been developed  as part of ECCQ’s statewide Multicultural Media Training Project funded by the Department of Immigration and Citizenship.

The media toolkit, Joining the Conversation: A Media Toolkit for Ethnic Communities, was launched during Harmony Day media forums held in Brisbane, Rockhampton, Townsville and Cairns where a total of 140 participants from CALD communities, migrant and refugee support organisations and media professionals came together to discuss the need for more diverse voices in the media.

The forums and the media toolkit launch were part of the second phase of the Media Training Project, which held statewide training sessions in 2012 to build the capacity of CALD communities to engage with the media and to promote cultural diversity and its benefits to the wider community.

“The media training sessions were in high demand particularly in the regions where CALD communities have expressed that they feel under-represented in mainstream media,” said Samantha Ryan, ECCQ Media Training Project Officer.

Lawrence Chitura, president of the Central Queensland African Association in Rockhampton, and a media training participant in November 2012, said: “What concerns me most when I read, watch and listen to the media in my community is the accuracy of the information being presented and the bias in the content.”

Ms Ryan, who compiled and edited the toolkit, says it “equips CALD communities with the tools to correct negative stereotypes and present positive portrayals of their communities through instructions on how to write a media release, pitch a story, create your own media and develop media networks.”

ECCQ has been conducting multicultural media training for CALD communities since 2010 and has long recognised the need for more balanced media that better reflects Queensland’s multicultural society.

Download the Joining the Conversation: A Media Toolkit for Ethnic Communities, or contact ECCQ atmediatraining@eccq.com.au for free copies. Click here for more information about ECCQ’s Multicultural Media Training Project.

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